Are you looking for new ways to market your sewing store?
Perhaps you’ve tried print ads, run digital campaigns, and created social media accounts for your business, but interest is slowing down — and you’re not sure where to turn next. If you need something more to boost engagement with your audience, content marketing is a great place to start.
Content marketing is the practice of using photos, videos, articles, and other pieces of content to publicize your business. This content should educate, entertain, and inspire your target audience, which strengthens your brand’s connection with customers and builds trust.
In this blog, we’ll explore content marketing for small businesses and share four strategies to help you get started. With the right plan in place, you can create and distribute content that resonates with your audience — leading to increased sales and loyal customers.
Let’s dive in.
Video content is a great way to capture your audience’s attention — especially when you focus on topics they care about. Quilting and sewing enthusiasts often get inspired online for their next project. By sharing videos featuring ideas for quilts, clothing, and other crafts, you can become part of the conversation and connect with your community.
These craft videos offer a valuable opportunity to showcase your store’s products. You can highlight all the materials and tools needed for each project, and direct viewers to your sewing store to purchase them.
You can also create tutorial videos that teach skills for quilters. By teaching beginning, intermediate, and advanced skills, you can engage enthusiasts of all levels. As their abilities grow, they look for new challenges and fresh supplies, making your store their go-to resource.
Related Read: How To Source Fabric for Your Store: 3 Options
Social media is an important tool for small businesses to build an online community. Start by showing your followers what your sewing store has to offer.
Not sure what to post? Here are a few ideas:
One effective strategy for boosting your social media reach is to collaborate with influencers. Crafting and DIY creators have become popular in recent years, and partnering with one who aligns with the sewing community can benefit both of you. You might collaborate with them to promote a product you sell in your store, host a giveaway on their channel, or invite them to lead an in-person workshop.
You can also try sharing user-generated content (UGC). Encourage your customers to tag your store when they post their sewing projects. Then, feature a few of their posts on your feed. Customers love seeing their projects reposted, and it’s a great opportunity to build community around your brand.
Related Read: How To Teach a Quilt Class: 8 Pro Tips
Many businesses use newsletters to stay connected with their most loyal customers. You can send them to inform your audience about important store updates.
Here are a few ideas for newsletter topics:
Sending information about events and promotions ahead of time helps boost attendance and generates more excitement around your offers.
Beyond that, creating a newsletter helps you build an email list — a key resource for marketing. Using customer relationship management (CRM) software, you can store subscriber details along with their purchase history, allowing you to send personalized recommendations. For example, if a customer tends to buy seasonal fabrics, you can notify them when new holiday-themed fabrics arrive.
CRM software often comes bundled with point of sale (POS) systems, which also help you track important metrics for your email and text campaigns. Pay attention to your open rate, which shows what percentage of recipients opened an email, and your click-through rate, which shows what percentage clicked a link in an email.
Related Read: 7 Ways To Increase Customer Loyalty in Your Fabric Store
Written content can be useful in drawing potential customers to your website. Focus on topics that your customers are interested in — like craft ideas or guides about different fabrics, threads, and tools.
Consider writing a product comparison for sewing machines to help customers find the best one for their specific needs. Share accurate and relevant information that your customers can benefit from. This attracts more readers and keeps them engaged with your site.
To increase engagement, invite your customers to leave comments on your articles and blogs. Encourage them to ask questions or make suggestions for other topics they’d like to hear about.
As you produce written content, keep search engine optimization (SEO) in mind. SEO involves using popular keywords that sewing enthusiasts frequently search for, which helps your content rank higher in search results.
Some examples of common search terms in the sewing industry might include:
By researching and incorporating these words and phrases naturally, your website becomes more visible and attracts more visitors.
Related Read: E-Commerce Website Best Practices for Quilt and Fabric Stores
Content marketing is a popular way for small businesses to increase online engagement and sales. By investing time and effort in creating interesting, helpful content, you can attract new shoppers while strengthening loyalty among your existing customers. Whether through videos, social media posts, email newsletters, or blog articles, there are plenty of ways to get started.
When it comes to content marketing for small businesses, it’s important to know your audience. POS systems are often equipped with data reporting capabilities and CRM tools that store information about your customers. Paying close attention to this information helps you tailor your content to the topics and products that your audience wants to see the most. These CRM tools also help you communicate with customers through email and text messages.
Like Sew is an all-in-one POS system designed specifically for sewing stores. With our built-in CRM tools, you can plan and distribute your content marketing in a way that resonates with your customers. Our cloud-based software also includes inventory management, payment processing, and website features to help you run your entire business.
To see Like Sew for yourself, schedule a demo today!