Are you looking for new ways to display beautiful quilts and fabrics at your quilt shop?
There’s no right or wrong way to display your fabric and quilts, as long as your customers are able to find what they are looking for — but deciding on the best methods for your quilt shop can be overwhelming. So, where do you start?
In this blog, we’ll explore eight quilt shop display ideas, from themed displays to hanging displays to organization of accessories. Let’s get started!
1. Themed Displays
Themed displays are a fun display idea that you can switch out often — an easy way to do this is to take advantage of upcoming seasons or holidays. As you create displays for upcoming holidays in your store, customers may be more inclined to purchase products and start a seasonal project.
Remember: You need to plan ahead if you want to create a holiday display. Make sure you have enough time to attract customers to buy fabric for their upcoming holiday project.
You may also consider color-coordinated themes. This is a fun way to organize your fabrics so that customers can easily purchase fabrics that complement each other or are of the same color scheme.
Look into other seasonal props or decorations to make your display even better, too. These decorations will change based on the direction of the theme. Plan accordingly so you have the appropriate props and materials needed for these displays.
Themed displays are especially beneficial because you can attract the attention of your customer base throughout different times of the year. This allows you to increase repeat customer purchases as people look forward to new themed projects and displays. The themed displays will also help enhance your store's visual appeal.
2. Interactive Demonstration Areas
Set aside an area of your store for interactive demonstrations. This creates a dedicated space for customers to try products or watch demonstrations, including:
- Tool demonstrations
- Sewing tips and tricks
- Sewing techniques
- Fabric cutting techniques
- Tutorials
These demonstrations help you increase customer engagement and encourage on-the-spot purchases. When a customer is able to participate in hands-on demonstrations, they’re more inclined to purchase.
When you set up this area, make sure you have the necessary tools and materials. If you’re showcasing a specific product, you need to have plenty of it in stock.
It’s unlikely that you or an employee will be able to tend to the space at all times. Schedule and plan time for regular demonstrations throughout the day where an employee will be present.
Related Read: How To Create the Perfect Retail Store Layout
3. Window Displays
Store windows are a great place to catch the eye of people passing by. Use your front windows to create inviting displays that attract potential customers.
You may want to use a variety of patterns or bright colors for your window display. You can feature specific fabric in the window, either seasonal or bestsellers, to attract customers. Remember: It’s important to regularly rotate these displays to keep them up to date.
4. Vertical Displays
Vertical displays are a great way to make the most of your wall space, such as hanging displays, hooks, and shelves. Taking advantage of these areas helps save space, creating a more open atmosphere for your customers to browse your products.
Finished projects like quilts, table runners, baby blankets, and bags are common for vertical displays. You may want to make sure you have the fabric or patterns used for those projects displayed below or next to these displays. This is an easy way for customers to find the materials needed to create the same project.
When you implement these displays, make sure you have a clear plan of what wall space would be best for you to use. You need to have sturdy hooks and shelves that will properly hold the display. Consider installing shelves at different heights to make them visually appealing, and make sure to use hooks that allow you to display quilts vertically.
5. Quilts in Use
Some consumers use quilts on their beds, while others use them as decor. Setting aside a space in your store to display quilts in real life settings will help customers visualize how they can be used in their homes.
You may have some room in your store to set up a small bedroom display. You can make this a cozy space with other decorations or accents. For example, you can display a room with a small bed and a bookshelf — maybe even a reading nook. You can change out the quilt displays on a regular basis to feature different quilts and to continually attract customers.
6. Rotating Featured Quilt Display
A featured quilt display is a fun and exciting way to highlight different quilts each week or month. Rotate through different quilt patterns and styles — your regular customers will likely notice and look forward to the featured quilts at your store. Consider tracking the increase in sales of fabric or patterns for the featured quilt, so that you have insight into which featured quilts are your bestsellers.
This rotating display keeps your store exciting and fresh, and you can give extra attention to new or seasonal products. For example, if you recently stocked a new line of fabric you want to promote, a quilt made with this fabric would be a great addition to your featured quilt display.
Quilt of the month is a common program that fabric stores participate in, too. If your store offers a quilt of the month, the finished quilt can also be a part of your rotating quilt display. This will help you drive sales and participation in the program.
Lastly, consider telling a story behind the featured quilt. Create a sign to be displayed with the quilts. This gives some background to the quilts and increases customer engagement.
Related Read: Leveraging Preloaded Vendor Catalogs for Seamless Point of Sale Product Listing
7. Organized Fabric Rolls
Make sure your fabric is organized and arranged based on collections, color, and patterns. This allows customers to find specifically what they’re looking for, or even coordinating patterns that work well together.
It’s important to keep collections together, too, so that the different fabrics don’t get misplaced or separated. If a customer is looking for a certain collection, make sure the fabric rolls are all together in one place and labeled clearly.
8. Accessory and Notion Displays
A display for sewing notions and accessories is beneficial for your store because it encourages customers to make add-on purchases. It’s recommended to set up this display near the fabric cutting table and checkout register.
These accessory items are often smaller items and gadgets in your fabric store. Putting them on display will help you organize these items and ensure they’re visible to your customers. You may use baskets, bins, or pegboards to organize this display. It’s best practice to group similar items by project type or color.
Elevate Your Store With These Quilt Shop Display Ideas
Increase your customer experience and drive sales by effectively organizing your quilt shop. Try these quilt shop display ideas to enhance the visual appeal of your quilt shop and create a positive shopping experience for your customers. From themed and rotating displays to interactive demonstration areas and well-organized fabric rolls, each idea offers a way to showcase your products and inspire your customers.
Remember: The key is to experiment and find what works best for your quilt store. Regularly updating and refreshing your displays will keep your shop organized and inviting, encouraging repeat visits and strengthening your customer base.
So, get creative, have fun with your displays, and watch your quilt shop succeed!
How LikeSew Can Benefit Your Quilt Shop?
LikeSew is an all-in-one point of sale (POS) system built specifically for quilt and fabric stores. Our system helps you with all your business needs such as inventory management, marketing tools, integrated website, and class management.
To learn more about how LikeSew can help you run your quilt shop, request a demo today!
