Selling on Social Media: 5 Pro Tips for Quilt Shops

computer with tips for selling on social media

If you’re running a quilt or fabric shop, chances are you’ve thought about selling on social media — but maybe you’re not quite sure where to start.

You’ve built your business around a love for quilting, but lately you might be asking yourself:

Should I be doing more online?
What’s the easiest way to get started without changing everything?
Can I really sell my fabric and kits on Facebook or Instagram?

The answer is yes — and it’s easier than you think.

Social media isn’t just for keeping up with friends anymore. It’s a useful tool to grow your business and connect with more customers.

With an estimated 5.24 billion active users worldwide, platforms like Facebook and Instagram give you access to a wide audience, including people already interested in quilting, crafting, and handmade goods.

Even better, these platforms are making it easier for small businesses to reach the right people, especially through features like shoppable posts and direct links to your online store.

In this blog, we walk through five proven tips to help quilt and fabric shops just like yours grow and sell using social media, without the stress or confusion.

1. Make a Facebook Business Page

Facebook is one of the best places for quilt and fabric shops to connect with customers. Why? Well, the social media platform currently has about 3 billion monthly active users, and many of them are looking for businesses just like yours.

If you want to get potential customers from Facebook, here’s what you can do today:

Create or update your Facebook business page: Add your shop name, hours, location, and a description.
Post a few photos: These can be of your shop, a new fabric line, or even your latest finished project.

Once your page is up to date, it’s time to start posting! Aim to share something a few times per week. It doesn’t have to be perfect, but try to connect with your customers the way you would if they were standing in your shop.

Here are some post ideas:

New bolt of fabric arrived? Snap a photo and say what it pairs well with.
Working on a kit? Share a behind-the-scenes peek.
Want to spark comments? Ask: “What color combos are you loving right now?”

2. Start Posting on Instagram

When it comes to selling on social media, Instagram is another platform you don’t want to overlook. In fact, 62.7% of Instagram users actively follow or research brands and products there. That means potential customers are already waiting to discover what you have to offer.

Plus, Instagram is perfect for quilt shops because it's all about sharing photos, and quilting is beautiful! This is the perfect place to show off fabric bundles, in-progress blocks, fabric class photos, and more.

When it comes to figuring out what exactly to say on Instagram, a simple caption to go with your photo will do — but don’t forget to include hashtags. Use simple hashtags like #quilting, #quiltshop, or #sewersofinstagram to help new people discover your business.

Still not too sure what to post? Here are some ideas:

Close-up shots of new fabric lines
Photos of student quilts from your classes
Flat-lay photos of precut bundles
Finished quilt tops hanging in your store

When you’re posting on Instagram, don’t forget to add your business’ location. This can help potential customers find you.

3. Create Shoppable Posts on Social Media

If you use social media, you’ve likely seen posts with clickable tags that let you buy a product right on the spot. That’s called a shoppable post — and yes, your shop can do it, too.

With just a few steps, you can connect your products to your Facebook and Instagram pages and send shoppers straight to your website.

With Like Sew, the point of sale (POS) system specifically made for quilt and fabric shops, getting this set up is easy. Like Sew can connect your product catalog directly to Facebook and Instagram, keeping your inventory in sync and saving you from manual uploads.

Shoppers can buy right from your posts, and everything flows smoothly back to your website.

4. Promote Your Sewing Classes and Events

Do you host in-store sewing groups or classes? You can use Facebook events to spread the word. It’s free and easy to use — and perfect for reaching locals looking for community.

Here’s how you can easily set up a new Facebook event:

From your business page, click “Events” in the left menu.
Add a name, date, and time for your event.
Add information about your event.
Link to your sign-up page if you have one, or take sign-ups by phone or message.
Post reminders leading up to the date.

5. Make Posting on Social Media a Habit

You don’t need to post on social media every day, but getting on a consistent posting schedule can help people remember you (and help you beat the algorithm).

Set aside 30 minutes a week to post something new, respond to comments, or share an upcoming class or sale. Before long, it’ll feel natural and easy.

Here’s a sample posting schedule to inspire you:

Monday: Post a photo of a new product.
Wednesday: Share a quilting tip or fun quote.
Friday: Promote an upcoming class or restock.
Sunday: Check messages and reply to comments.

How Like Sew Makes Selling on Social Media Easier

Does the thought of adding selling on social media to your plate still feel overwhelming? If so, there are ways to make it simple for you.

Like Sew is an all-in-one POS system designed specifically for quilt and fabric shops, with tools to make things easier for you, not more complicated.

With Like Sew, you can:

Connect your product catalog to Facebook and Instagram.
Automatically sync your inventory (no spreadsheets required).
Make it easier for customers to buy straight from your social media posts.

You don’t have to upload product info by hand or mess with complicated settings — Like Sew does the heavy lifting for you behind the scenes.

If you’re curious about how it works — or just want to see how easy it can be — schedule a demo with one of our industry experts today.