In their article, The Coupon Comeback, Nielsen states: "Once on their way to extinction, coupons made a strong resurgence in 2009. While they offer consumers a chance to stretch their dollars further, they also offer real growth opportunities for retailers and...
When you've invested the time and money to bring relevant traffic to your website, it can be a huge disappointment when your products don't sell the way you expect them to. Especially when you use good images and optimize for the search engines. So, what's missing?...
Obviously, the best time to establish policies and procedures for your retail business is before you open your store. But sometimes work and life gets in the way and you end up running your business by the seat of your pants. Whether you need to set up initial retail...
Your business is your baby and your customers are the heart of it. You pride yourself in offering exceptional products and unsurpassed service. But if your business’s website isn’t up to par, then your target client may never get to experience all you have to offer. ...
Contrary to popular belief, online shopping does not reign supreme. Brick-and-mortar stores still account for 94% of total retail sales. From connecting with knowledgeable staff to interaction with a physical product, many consumers still enjoy stepping into a store...
Great retailers are always looking for ways to increase conversions, and one of the most tried-and-true strategies is to inspire impulse purchases, or unplanned buying that happen when a customer reacts to an external, usually emotional trigger. Desire, fear of losing...